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Marketing

At Galaxy Optical we’re constantly monitoring activity across the eyewear market, allowing clients to understand and achieve marketing best practice.

Customers are targeted with multichannel marketing using online and offline channels.

Google search for 'opticians'

Social media, in-store offers, direct mail, email, search marketing, location-based marketing and much more - all Galaxy marketing activity is designed to delight the customer and increase orders and store visits.

Galaxy’s heritage in optical retail means we understand our customers’ clients’ needs and the need for attractive and trusted practices. Consistent customer experience is key, from in-store to over the phone and from desktop to mobile.