Skip to content

The Baseline range has been engineered to deliver comfort, practicality and style at incredible value. With a huge range of styles on offer, Baseline has frames to suit all tastes, from timeless classics in metal to fashion- or retro-inspired plastic.

Baseline

EVERYDAY WEAR

Baseline is designed to allow for comfortable everyday wear, versatile enough to complement many different occasions and fashions. Frames for men and women are included, from modern to classic shapes.

Baseline female model in glasses

STYLES TO SUIT ALL

Baseline styles range from retro to contemporary, classic to fashion. An affordable range includes reliable high street favourites, such as colourful plastic frames, alongside metal frames with larger lenses and more feminine classics.

FEATURED FRAMES

Baseline Hazel

Baseline Hazel

Two tone, pink colour-fade frames. A sturdy plastic frame to perk up any wardrobe, these simple glasses are lightweight and comfortable. Dependable style - day in, day out.

Baseline Donny

Baseline Donny

Deep red chunky plastic frames in a retro shape with silver coloured studs at the temples. Backed in a red-orange Donny gives ultra wearable style that won’t let you down.

Baseline Albert

Baseline Albert

A design favourite across generations, this metal frame comfortably fits bi- and varifocals. A square-fronted design with subtle metalwork at the temples, Albert is a confident masculine style statement including rubber nosepads and coated tips.

Sign up to our Newsletter

SIGN UP TO OUR NEWSLETTER

* indicates required